Recent Survey Releases

Among consumers with self-reported Excellent credit scores, one-third (36%) are debt-free. Conversely, among those with Poor credit scores, only 3% are debt-free.
Three-Quarters of Americans with Poor Credit Scores Have More Debt Than Is Manageable

One in three consumers struggle with debt. Only 3% of those with Poor credit are debt-free, compared to 36% with Excellent credit, highlighting how financial habits and credit health connect.

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25
Apr
Among Canadians who have considered relocating to the U.S., half (52%) report that the election of Donald Trump has lowered their likelihood to consider moving to the U.S. in the next four years.
Donald Trump’s Presidency is Giving Canadians Second Thoughts About Moving South

For many Canadians, the American dream is dimming. Trump’s presidency and new tariffs have made over half reconsider moving south, despite earlier hopes of higher pay and lower taxes.

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24
Apr
Most people (60%) blame drug company profits for high drug prices.
Everyone Hates Pharmaceutical Companies

A rare point of agreement in America: pharmaceutical companies are overwhelmingly viewed unfavorably across every demographic, with drug prices seen as too high with profits widely blamed for the cost.

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23
Apr

Market Research Basics

How to Write Survey Questions
March 1, 2024

Learn how to write survey questions that ensure clear, unbiased, and insightful responses from respondents.

Types of Survey Questions
Types of Survey Questions
September 26, 2023

Explore various survey question types and understand their applications, benefits, and drawbacks to enhance your market research.

Confidentiality vs Anonymity
September 26, 2023

Explore the distinctions between anonymity and confidentiality in market research, and understand their impact on privacy and data quality.

What is a Likert Scale?
September 26, 2023

What is a Likert scale? Learn about their different uses, and find out how to use them properly to get detailed and insightful feedback.

Open Ended vs Closed Ended Questions
September 26, 2023

Open ended vs closed ended question in market research - a comprehensive guide to open ended questions vs closed ended questions.

How to Write a Survey Introduction with Examples
September 26, 2023

Learn how to write a survey introduction with our concise guide, packed with practical tips and examples.

Is Conducting a Survey the Right Choice?
September 25, 2023

Explore whether conducting a survey is always the optimal choice for gathering information and discover effective alternatives.

Survey Ranking Questions
February 27, 2023

Survey ranking questions offer in-depth insights into consumer preferences, aiding strategic decision-making through prioritized feedback in market research.