Recent Survey Releases

Social Media Shopping is Changing Online Shopping for Younger Generations

Over half of Gen Z and Millennials have made a purchase via social media in the past three months, highlighting a growing generational divide in how consumers engage with brands.

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Investing in Sustainable Companies Has Widespread Support Across Generations and Regions

A new survey finds strong and growing interest in sustainable investing, with nearly nine in ten investors engaged and younger generations leading the charge toward values-aligned financial strategies.

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Expensive Prescription Costs Are Fueling a Growing Affordability Crisis

Many Americans can't afford prescribed drugs, and over half find pricing confusing as rising medication costs and lack of transparency are pushing prescription affordability into public crisis territory.

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Market Research Basics

Single-Choice Survey Questions: How to Design Them Effectively

Discover how to write effective single-choice survey questions that boost response rates and provide high-quality data.

How to Use Multi-Select Survey Multiple Choice Questions for Better Research Insights

Learn how to design effective multi-select survey multiple choice questions to gather actionable data and improve response accuracy.

Matrix Survey Questions: How to Use Matrix Questions Effectively

Learn everything about matrix survey questions, including examples, templates, and best practices to create effective surveys using matrix questions.

How to Write Survey Questions

Learn how to write survey questions that ensure clear, unbiased, and insightful responses from respondents.

Types of Survey Questions

Explore various survey question types and understand their applications, benefits, and drawbacks to enhance your market research.

Confidentiality vs Anonymity

Explore the distinctions between anonymity and confidentiality in market research, and understand their impact on privacy and data quality.

What is a Likert Scale?

What is a Likert scale? Learn about their different uses, and find out how to use them properly to get detailed and insightful feedback.

Open Ended vs Closed Ended Questions

Open ended vs closed ended question in market research - a comprehensive guide to open ended questions vs closed ended questions.