More than three-quarters of college-age students (76%) say they pay their bills on time, and nearly two-thirds (63%) are actively working toward personal financial goals.
Financial Habits Show Confidence Among College Students
A new survey release shows how college-age students are building strong financial habits early on. More than three-quarters (76%) report paying their bills on time, just under two-thirds (63%) are working toward personal financial goals, and over half (55%) track their spending. Of those who own a credit card (56%), more than two-thirds (68%) believe they use it responsibly.
Parental Guidance Outranks Other Sources of Financial Advice
Parents remain the leading source of financial guidance for college students, with just over seven in ten (71%) naming their parents as their primary financial resource. This significantly outpaces online research (53%), financial literacy classes (44%), and friends (34%). When it comes to researching financial companies and products, a majority of students (71%) say they would never turn to artificial intelligence tools for help, instead relying on more traditional and trusted sources.
Student Expenses and Financial Support Vary Widely
College costs continue to surprise many, with just over six in ten (61%) saying expenses are more than anticipated. Housing remains a major factor, with students living on or off campus paying just under $1,400 per month on average. Meanwhile, 44% rely on student loans to help cover expenses. Students working to fund their education average 16 hours of work per week, contributing just over $12,000 annually toward personal and academic costs. For those receiving financial support from their families, the average monthly allowance is about $335.
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Research publisher
College Ave started with a big vision and a simple mission – take the stress out of paying for college so students can focus on preparing for a bright future. Now a leading financial services company, College Ave remains committed to using best-in-class technology and deep industry expertise to deliver practical and personal solutions that give young adults a running start on their roads to financial success. We offer best-in-class products with competitive rates and a customer-friendly experience from start to finish.
Methodology
The College Ave survey was conducted by Barnes & Noble College Insights™. The national online survey of undergraduate students who attend a 4-year college or university at one of the campuses served by Barnes & Noble College had 1,060 respondents and was fielded in late February-March 2025. Last year, Barnes & Noble College Insights conducted more than 50 research studies and 100+ survey polls of students, faculty and parents that interact with one of its more than 770+ campus bookstores across the nation.
