Market Research Press Releases

More than half of Gen Z (53%) and Millennials (56%) have made a purchase on a social media platform in the last three months.

Social Media Shopping is Changing Online Shopping for Younger Generations

Over half of Gen Z and Millennials have made a purchase via social media in the past three months, highlighting a growing generational divide in how consumers engage with brands.

15
May

Interest in sustainable investing is strong amongst all age groups, (88%) and significantly higher among Gen Z (99%) and Millennials (97%).

Investing in Sustainable Companies Has Widespread Support Across Generations and Regions

A new survey finds strong and growing interest in sustainable investing, with nearly nine in ten investors engaged and younger generations leading the charge toward values-aligned financial strategies.

13
May

Two in five (42%) Americans report being prescribed a medication they cannot afford within the last twelve months.

Expensive Prescription Costs Are Fueling a Growing Affordability Crisis

Many Americans can't afford prescribed drugs, and over half find pricing confusing as rising medication costs and lack of transparency are pushing prescription affordability into public crisis territory.

13
May

Tax refunds are being spent on expenses to cover basic needs such as shelter (58%) and food (48%).

Majority of U.S. Taxpayers Rely on Refunds as Financial Lifeline in 2025

U.S. taxpayers are increasingly relying on tax refunds to manage essentials like housing, food, and debt, with 61% using them as a key part of their 2025 budget.

09
May

Almost three-quarters (71%) of college students name their parents as their primary financial literacy resource.

Most College Students Feel in Control of Finances Thanks to Parental Support

Most college students feel financially responsible, with strong habits and support from parents, who rank as their top financial advisors, well ahead of online resources or formal classes.

08
May

More than half (53%) of employees indicate that their employer could improve employee resilience by providing a flexible work schedule.

Gen Z is Struggling with Their Mental Health in the Workplace

Gen Z workers report high levels of anxiety or depression, with nearly half deterred by stigma. Most employees want more workplace mental health resources and flexible support.

07
May

Although two-thirds (65%) grade their capacity to make good financial decisions as an A or B, only slightly more than half rate the actual state of their finances as highly.

Majority of Americans Feel Financially Stuck Amid Economic and Government Uncertainty

Economic and political uncertainty is leaving many Americans feeling stuck financially, with more than half unable to get ahead despite feeling confident in their financial decision-making.

06
May

Three in five (59%) parents report their children regularly use more than one screen at a time.

How Millennial Parents and Gen Alpha Kids Are Shaping the Future of Media Consumption

Millennial parents and Gen Alpha kids are reshaping media consumption, favoring shared interests, nostalgic formats, and socially-driven content over traditional algorithms and creator celebrity.

05
May

Whether Gen Z and early Millennials need cooking tips, emotional support, medical advice, or just to help find something, it’s mom that gets the call

Young Adults Overwhelmingly Turn to Mom (Not Dad) for Support, Advice, and Everyday Help

Young adults consistently turn to mom, not dad, for advice, comfort, and help, with 81% contacting her frequently and three-quarters relying on her for emotional support.

03
May