Market Research Press Releases

Among consumers with self-reported Excellent credit scores, one-third (36%) are debt-free. Conversely, among those with Poor credit scores, only 3% are debt-free.

Three-Quarters of Americans with Poor Credit Scores Have More Debt Than Is Manageable

One in three consumers struggle with debt. Only 3% of those with Poor credit are debt-free, compared to 36% with Excellent credit, highlighting how financial habits and credit health connect.

25
Apr

Among Canadians who have considered relocating to the U.S., half (52%) report that the election of Donald Trump has lowered their likelihood to consider moving to the U.S. in the next four years.

Donald Trump’s Presidency is Giving Canadians Second Thoughts About Moving South

For many Canadians, the American dream is dimming. Trump’s presidency and new tariffs have made over half reconsider moving south, despite earlier hopes of higher pay and lower taxes.

24
Apr

Most people (60%) blame drug company profits for high drug prices.

Everyone Hates Pharmaceutical Companies

A rare point of agreement in America: pharmaceutical companies are overwhelmingly viewed unfavorably across every demographic, with drug prices seen as too high with profits widely blamed for the cost.

23
Apr

Although almost all (92%) retirees report not having a side gig currently, three-fifths (60%) wish they did.

Fully Retiring is Increasingly Out of Reach for Many Americans

Two-in-five (41%) retired Americans feel their finances don't support their desired retirement, and though most (92%) don't currently have side gigs, many (60%) wish they did to improve financial stability.

22
Apr

Living with Chronic Hand Eczema is a daily challenge.

Chronic Hand Eczema Really Seems like a Nightmare

Chronic Hand Eczema affects nearly 5% of people, causing pain, cracking, and emotional distress. It disrupts daily tasks, work, and relationships, yet no FDA-approved treatment currently exists.

22
Apr

Half of C-suite executives report that AI adoption has reduced entry-level positions in their organizations.

Half of Companies have Reduced Hiring of Entry-Level Positions Due to AI

Half of executives say AI has reduced entry-level roles, pushing companies to expect more from new grads. Experience, soft skills, and school prestige now matter more than ever.

22
Apr

One-third (31%) of Baby Boomers report their parents never taught them about money, compared to just one-fifth (20%) of Gen Z.

Early Financial Education isn’t Great but Seems to be Getting Better

Financial struggles often begin with a lack of early education but signs of progress are emerging. Fewer Gen Z report being left in the dark about money compared to Boomers.

21
Apr

About half of Gen Z who pay for data storage pay between $1.00 and $19.99 per month and one-in-ten pay between $40.00 and $60.00.

Gen Z Could Spend More than $40,000 in their Lifetime on Data Storage

Nearly half of Gen Z and Millennials pay monthly for data storage, often $20 or more. Over a lifetime, this habit could cost $40,000 just to preserve unnecessary digital clutter.

21
Apr

Half (49%) of diners find new spots to eat on social media, but only 8% through influencers.

The Era of the Restaurant Influencer Might be Over

Nearly half of diners and most Gen Zs use social media to find restaurants, but only one in ten trust influencers, favoring authentic, peer-driven recommendations over traditional influencer marketing strategies.

18
Apr