Over half of Gen Z and Millennials have made a purchase via social media in the past three months, highlighting a growing generational divide in how consumers engage with brands.
Tag Archives: Generational Insights
Survey Releases
Investing in Sustainable Companies Has Widespread Support Across Generations and Regions
13
May
May
A new survey finds strong and growing interest in sustainable investing, with nearly nine in ten investors engaged and younger generations leading the charge toward values-aligned financial strategies.
26
Apr
Apr
Nearly two-thirds of Americans fear running out of money more than death, with inflation, taxes, and daily expenses creating major barriers to saving for retirement.
22
Apr
Apr
Two-in-five (41%) retired Americans feel their finances don’t support their desired retirement, and though most (92%) don’t currently have side gigs, many (60%) wish they did to improve financial stability.
21
Apr
Apr
Financial struggles often begin with a lack of financial education but signs of progress are emerging. Fewer Gen Z report being left in the dark about money compared to Boomers.
21
Apr
Apr
Nearly half of Gen Z and Millennials pay monthly for data storage, often $20 or more. Over a lifetime, this habit could cost $40,000 just to preserve unnecessary digital clutter.
17
Apr
Apr
Faced with economic uncertainty, Americans lean on budgeting and savings, but financial anxiety is highest among younger generations, who say life planning stress impacts their joy and clouds future decision-making.