Over half of Gen Z and Millennials have made a purchase via social media in the past three months, highlighting a growing generational divide in how consumers engage with brands.
Author Archives: conductmarketresearch
Survey Releases
Investing in Sustainable Companies Has Widespread Support Across Generations and Regions
13
May
May
A new survey finds strong and growing interest in sustainable investing, with nearly nine in ten investors engaged and younger generations leading the charge toward values-aligned financial strategies.
13
May
May
Many Americans can’t afford prescribed drugs, and over half find pricing confusing as rising medication costs and lack of transparency are pushing prescription affordability into public crisis territory.
09
May
May
U.S. taxpayers are increasingly relying on tax refunds to manage essentials like housing, food, and debt, with 61% using them as a key part of their 2025 budget.
08
May
May
Most college students feel financially responsible, with strong habits and support from parents, who rank as their top financial advisors, well ahead of online resources or formal classes.
07
May
May
Gen Z workers report high levels of anxiety or depression, with nearly half deterred by stigma. Most employees want more workplace mental health resources and flexible support.
Survey Releases
Majority of Americans Feel Financially Stuck Amid Economic and Government Uncertainty
06
May
May
Economic and political uncertainty is leaving many Americans feeling stuck financially, with more than half unable to get ahead despite feeling confident in their financial decision-making.
Market Research Basics, Questionniares
Single-Choice Survey Questions: How to Design Them Effectively
05
May
May
Discover how to write effective single-choice survey questions that boost response rates and provide high-quality data.
Market Research Basics, Questionniares
How to Use Multi-Select Survey Multiple Choice Questions for Better Research Insights
05
May
May
Learn how to design effective multi-select survey multiple choice questions to gather actionable data and improve response accuracy.
Survey Releases
How Millennial Parents and Gen Alpha Kids Are Shaping the Future of Media Consumption
05
May
May
Millennial parents and Gen Alpha kids are reshaping media consumption, favoring shared interests, nostalgic formats, and socially-driven content over traditional algorithms and creator celebrity.